London Based Stand Up Paddle business needs a Logo design

This is what The London Stand Up Paddle Company or the London SUP Co was looking for in their logo design

I'm looking for a simple yet impactful contemporary Stand Up Paddle logo for a London based SUP business I am about to launch.

Please refer to the brief I have attached

My initial thoughts (I am however open to exploring any concepts or inspirations which you think will work well)

I like the idea of a silhouette stand up paddler (or a group of stand up paddlers 2 or more) – however it would need to be unique and distinctive from others already out there.

The logo should be sophisticated, simple, contemporary, impactful and easily recognizable

It should be understated rather than over stated

Colours – Black and white (possibly with one more colour)

The feelings I want the logo to convey to those who view it are energetic, inspiring and for them to identify with it Read more