Startup Wedding Registry - Logo Design Project

This is what Better Ever After was looking for in their logo design

I am launching an alternative wedding registry startup called Better Ever After. Instead of traditional wedding registries that focus on household items such as crockpots, my website will feature fun, exciting experience gifts such as wine tasting classes, skydiving, and museum memberships.

My initial target is engaged couples, 25-35 years old, living in the NYC area with socially active lifestyles. However, their guests will be from a wider range of ages and geography, so the logo will need to have broad overall appeal as well.

I would like a design that would convey a fun, happy, modern wedding sensibility that is gender-neutral and a little bit indie. While this is a wedding startup, I do not want a "traditional" look and feel, e.g. not too girly and OMG wedding!!

My preferred colors are in the orange/coral and teal/green range. I am considering some sort of flower element, such as a peony or a poppy flower (no roses please).

Please see my Pi… Read more