Startup Wedding Registry - Logo Design Project

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This customer received 78 logo designs from 34 designers. They chose this logo design from karnoug as the winning design.
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I am launching an alternative wedding registry startup called Better Ever After. Instead of traditional wedding registries that focus on household items such as crockpots, my website will feature fun, exciting experience gifts such as wine tasting classes, skydiving, and museum memberships.
My initial target is engaged couples, 25-35 years old, living in the NYC area with socially active lifestyles. However, their guests will be from a wider range of ages and geography, so the logo will need to have broad overall appeal as well.
I would like a design that would convey a fun, happy, modern wedding sensibility that is gender-neutral and a little bit indie. While this is a wedding startup, I do not want a "traditional" look and feel, e.g. not too girly and OMG wedding!!
My preferred colors are in the orange/coral and teal/green range. I am considering some sort of flower element, such as a peony or a poppy flower (no roses please).
Please see my Pinterest page for examples of logos and colors that I like (these are a guide, not a requirement)
http://pinterest.com/orangskye/watch-this-space/
This logo will primarily be used on a website, and will ideally translate well onto envelopes and stationary, business cards, and possibly stickers. The words may be in upper or lower case or a mix.
If I select your design, I will likely have follow on work for brand identity, style guide, and website design.
Target Market(s)
My initial target is engaged couples, 25-35 years old, living in the NYC area with socially active lifestyles.
Industry/Entity Type
Wedding
Logo Text
Better Ever After
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.