Logo For Life : tutoring company

This is what L.I.F.E was looking for in their logo design

L.I.F.E is an acronym for Learning Is For Everyone.

We are starting a math tutoring company. It is a small family startup at the moment. The colors, designs and entire esthetic balance is a creation I want to appeal to mothers and to children.

The problem is, we are not targeting this at a specific demographic in terms of children's ages. The tutor can teach anything from kindergarten to college. So teddy bears and primary colors won't work. On the other hand, a dry neutral design won't work either.

We are foreseeing, from research and experience that he will be working with perhaps 5th grade through high school. So this is a challenge.

My sister in law, a graphic designer, believes it should be clean, simple and elegant. I do agree with that on some level.

I have, however, always wanted to include a tree of life on the cards/flyers/materials. My mother purchased me a tree of life in Israel made out of some soft metal, and all the hanging (… Read more