• US$200

• 68 designs

• 21 designers

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Logo Design Brief

L.I.F.E is an acronym for Learning Is For Everyone.

We are starting a math tutoring company. It is a small family startup at the moment. The colors, designs and entire esthetic balance is a creation I want to appeal to mothers and to children.

The problem is, we are not targeting this at a specific demographic in terms of children's ages. The tutor can teach anything from kindergarten to college. So teddy bears and primary colors won't work. On the other hand, a dry neutral design won't work either.

We are foreseeing, from research and experience that he will be working with perhaps 5th grade through high school. So this is a challenge.

My sister in law, a graphic designer, believes it should be clean, simple and elegant. I do agree with that on some level.

I have, however, always wanted to include a tree of life on the cards/flyers/materials. My mother purchased me a tree of life in Israel made out of some soft metal, and all the hanging (not really hanging) fruits were made of semi precious gems. It was very beautiful. I wondered if we could marry the clean, simple look with one very eye catching tree of life, I remember a gold tint ( but never too much gold!) -and perhaps the gemlike fruits could be numbers instead.

I am not insisting on this. Most mothers surveys liked LIFE right away, above other options. I want to go with their gut.

I don't want to make this a pressurized, rush order, but we do need it as soon as possible.

I know, or I believe you are not involved in the tag line creation. We really want to convey that we are accepting of, and experienced with math phobic, math anxiety riddled students. And want to help. After all Learning Is For Everyone. And that includes kids who have been made to feel dumb or inferior or have come to hate math because of the second class students it makes them.
We strongly believe that most of those children have no problem. They just need a little help because not everyone learns in the exact same way,at the exact same speed.

Ok....that was a lot :) I'm not sure how many people are reading this and exactly how the process works. I mean, I do, but I look forward to hearing from you soon.

Riora Ben-Ephraim Kerr

Target Market(s)

Mothers and students

Industry/Entity Type

Tutoring

Logo Text

L.I.F.E

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• The tree of life outlined in my description