Rumah Home – Logo design and brand identity

This is what Rumah Home was looking for in their logo design

I'm looking for a distinctive and professional logo for my new retail business (Rumah Home) based in the Northern Rivers region of NSW, Australia.

Rumah Home will be an affordable boutique retail store (something for everyone, but not a discount store), specialising in Indonesian-inspired furniture, homewares and lifestyle products. Much of the stock will be sourced directly from Indonesia and will feature timber furniture, carved and handcrafted pieces, decorative objects, textiles, earthy soft furnishings and clothing, and relaxed coastal-inspired homewares.

The brand should communicate warmth, character, authenticity and a relaxed, natural lifestyle. I want customers to feel that Rumah Home is a welcoming, carefully curated store with beautiful and interesting products, rather than a generic furniture retailer or an expensive, exclusive interior design showroom.

The overall aesthetic should be earthy, warm, natural, relaxed and timeless. Think a contempor… Read more