LOGO DESIGN FOR A DOWN TOWN CITY HOTEL

This is what PIllow By The Sea was looking for in their logo design

LOGO DESIGN BRIEF

Project: Logo design for Pilow by the Sea
Client: Pilow Hotels
Existing Brand: Pilow Urban Stay (logo designed 5 years ago)
1. Project Overview
Pilow by the Sea is the second hotel of the Pilow brand.
The goal is to maintain visual and conceptual continuity with the existing Pilow Urban Stay logo, while introducing a distinct identity that reflects the coastal environment, relaxation, and seaside lifestyle.
2. Location & Character
A seaside boutique hotel.
Minimal design, contemporary architecture, with emphasis on natural materials and calm aesthetics.
Combines comfort, aesthetic simplicity, and discreet luxury.
3. Design Direction
Should have a visual link to the Pilow Urban Stay logo (typography, style, or structure).
The phrase “by the Sea” should subtly differentiate the new identity, evoking a sense of the sea, light, and natural serenity.
Style: minimal, clean, timeless.
Must work equally wel… Read more