• €110

• 188 designs

• 87 designers

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Logo Design Brief

LOGO DESIGN BRIEF

Project: Logo design for Pilow by the Sea
Client: Pilow Hotels
Existing Brand: Pilow Urban Stay (logo designed 5 years ago)
1. Project Overview
Pilow by the Sea is the second hotel of the Pilow brand.
The goal is to maintain visual and conceptual continuity with the existing Pilow Urban Stay logo, while introducing a distinct identity that reflects the coastal environment, relaxation, and seaside lifestyle.
2. Location & Character
A seaside boutique hotel.
Minimal design, contemporary architecture, with emphasis on natural materials and calm aesthetics.
Combines comfort, aesthetic simplicity, and discreet luxury.
3. Design Direction
Should have a visual link to the Pilow Urban Stay logo (typography, style, or structure).
The phrase “by the Sea” should subtly differentiate the new identity, evoking a sense of the sea, light, and natural serenity.
Style: minimal, clean, timeless.
Must work equally well across digital and print applications (website, signage, amenities, collateral).
4. Color Palette (suggested)
Inspired by sea and sand tones: soft blues, beige, off-white, stone gray.
Avoid overly bright or saturated colors.
5. Typography
Clean and modern, with subtle elegance.
Ideally part of a font family that can be used across all Pilow properties for brand consistency.

Target Market(s)

Visitors foreigners and domestic

Logo Text

PIllow By The Sea

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Logo styles of interest

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Font styles to use

Other font styles liked:

• NEXA & NEXA bold

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Colors

Designer to choose only greyscale colors for use in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A suitable discreet, intelligent, inventive design Of a pillow

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Files

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