Emblem for company helping beginner baristas to laugh through the learning curve of becoming a pro.

This is what D*CK HAPPENS was looking for in their logo design

BaristaFails is a satirical brand for hobby and home baristas who take their coffee seriously—but not themselves. We offer online barista courses, beginner equipment, and painfully honest merch that embraces the awkward, phallic realities of learning latte art. (Yes, we said phallic. You know the ones.) At some point in time we plan to franchise our sub-brand D*ck Happens to cafés in major cities where people can either come to enjoy really good coffee or learn latte arts and brewing good espressos.

Embracing that "Sh*t happens" in life, we acknowledge that "D*ck happens" when learning latte art. Our logo shall resemble a "Latte art gone wrong". It starts like a tulip or a swan and ends like a dick. One example of such a failed latte art is attached as a photograph to the briefing.

Please don't simply copy the photo but try to follow the above idea.

Please make it look funny and not too graphic. Read more