Emblem for company helping beginner baristas to laugh through the learning curve of becoming a pro.
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This customer received 159 logo designs from 46 designers. They chose this logo design from Reza Refianto as the winning design.
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BaristaFails is a satirical brand for hobby and home baristas who take their coffee seriously—but not themselves. We offer online barista courses, beginner equipment, and painfully honest merch that embraces the awkward, phallic realities of learning latte art. (Yes, we said phallic. You know the ones.) At some point in time we plan to franchise our sub-brand D*ck Happens to cafés in major cities where people can either come to enjoy really good coffee or learn latte arts and brewing good espressos.
Embracing that "Sh*t happens" in life, we acknowledge that "D*ck happens" when learning latte art. Our logo shall resemble a "Latte art gone wrong". It starts like a tulip or a swan and ends like a dick. One example of such a failed latte art is attached as a photograph to the briefing.
Please don't simply copy the photo but try to follow the above idea.
Please make it look funny and not too graphic.
Updates
Adding some more examples of "failed" latte art in the briefing... please check it out
Added Thursday, 10 July 2025
Niedrige Designer-Teilnahme
Ich brauche einige Tage bevor ich ein Gewinner auswähle.
Target Market(s)
Home Baristas, Coffee Enthusiasts, Amateurs, Beginners
Industry/Entity Type
Coffee, Espresso, Roasters
Logo Text
D*CK HAPPENS
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo should be clean and simple, only one color. Must work on light and dark backgrounds.
Should not have
- Don't be too explicit, but playful, funny and witty.