Sustainable Flannel Apparel Business in need of vintage, elegant, cozy logo

This is what Dad's Old Flannel | Optionally (restored with love, or another evocative tagline) was looking for in their logo design

Dad’s Old Flannel is a woman-owned upcycling brand that breathes new life into secondhand flannels by turning them into accessories and home goods: such as scrunchies, pajama sets, tote bags, pet bandanas, and more. Our mission is to “Restore with Love,” celebrating community and sustainability with nostalgic designs that feel both timeless and cozy. We're all about ethical and local production, as each piece is handmade.

We need a logo to get us started in our marketing! I've added some assets that I've briefly come up with (it is pretty bad, as I am not a graphic designer), as well as some inspiration points we like. I'm specificially looking for a design that's more professional and elegant than the one I've provided.

I've also included a brand strategy questionnaire that I've filled out. I've used it before for working with designers, so hopefully it adds helpful context and inspiration!

We envision a simple yet evocative logo that holds rustic charm. … Read more