Company logo for one of the country's largest mortgage lenders

This is what Finance of America Mortgage with a Tagline that says A Blackstone Company was looking for in their logo design

We are merging three exiting mortgage companies together and need a new design. These companies when combined will do nearly $5 Billion a year in loan volume. We want the look of the logo to be established but still present something fresh in the financial services marketplace.
Brand pillars:
SIMPLE:At Finance of America Mortgage we believe your time is too important to be spent on busy work. That’s why we are constantly working to strip away anything that distracts our consumers from doing what they do best: Living life to the fullest. There is a simpler way in finance – and we are creating it.

TIRELESS:These days, everyone seems to be cutting corners, outsourcing critical challenges, and passing the buck. But at Finance of America Mortgage we believe if you want a job done right you have to do it yourself. That’s why we work tirelessly (around the clock) to make sure that when you’re ready to apply for a loan, nothing will hold you back.

EMPOWERING: Everyone is an expert on the… Read more