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Company logo for one of the country's largest mortgage lenders
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This customer received 32 logo designs from 13 designers. They chose this logo design from studio-DAB as the winning design.
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US$160
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32 designs
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13 designers
Logo Design Brief
We are merging three exiting mortgage companies together and need a new design. These companies when combined will do nearly $5 Billion a year in loan volume. We want the look of the logo to be established but still present something fresh in the financial services marketplace.
Brand pillars:
SIMPLE:At Finance of America Mortgage we believe your time is too important to be spent on busy work. That’s why we are constantly working to strip away anything that distracts our consumers from doing what they do best: Living life to the fullest. There is a simpler way in finance – and we are creating it.
TIRELESS:These days, everyone seems to be cutting corners, outsourcing critical challenges, and passing the buck. But at Finance of America Mortgage we believe if you want a job done right you have to do it yourself. That’s why we work tirelessly (around the clock) to make sure that when you’re ready to apply for a loan, nothing will hold you back.
EMPOWERING: Everyone is an expert on their life. But, in today’s fast-paced world it seems like most banks go out of their way to make people feel small. That’s why at Finance of America Mortgage we do everything we can to put more knowledge, initiative, and power back in your hands – where it belongs. Our commitment extends from our apps to our forms and from our helpful website to your local office.
CONNECTED:We believe life is better when we are more connected to our community. That’s why we’re so committed to our branch offices, one-click access to loan professionals, and easy-to-find telephone numbers to our call centers. We believe deep connections should be a vital part of your lending process. Chat with a loan officer online, send in your paperwork, or grab a cup of coffee in real life. A better banking relationship is closer than you think.
Target Market(s)
United States Homeowners
Industry/Entity Type
Financial
Logo Text
Finance of America Mortgage with a Tagline that says A Blackstone Company
Font styles to use
Look and feel
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