Clarification for all designers:

We are not looking for symbolic or illustrative logos. Please avoid icons, abstract marks, swooshes, leaves, or decorative elements.

The direction is a clean, typographic wordmark using “NACD” as the primary element, with “National Aged Care Directory” as a supporting descriptor.

The logo should feel structured, neutral, and institutional — similar to a government or national registry, not a startup or lifestyle brand.

Simplicity, clarity, and balance are more important than creativity.