• A$150

• 62 designs

• 31 designers

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Logo Design Brief

We are seeking a clean, professional logo for the National Aged Care Directory (NACD), a structured online platform that helps families and professionals navigate aged care services across Australia.

This is not a care provider, comparison website, or charity. It is a neutral, directory-style platform focused on clarity, structure, and trust.

The logo should feel:

* institutional (similar to a government or national registry)
* calm and reassuring
* simple and highly readable
* modern but not trendy

Design direction:

* clean, minimal layout
* strong typography
* optional subtle icon (not dominant)

Avoid:

* hearts, hands, people icons
* medical crosses
* emotional or “charity-style” visuals
* anything that looks like a care provider brand

If an icon is used, it should be abstract and structured (e.g. grid, framework, navigation concept).

Preferred colours:

* deep blue / navy
* muted teal or green
* neutral greys

The logo must work well in:

* website headers
* small sizes
* black and white

Overall, the brand should feel stable, long-term, and trustworthy — not promotional or sales-driven.

Designs that resemble aged care providers, charities, or emotional care branding will not be selected.

Design Context (Important):
This logo is part of a broader group of directory platforms within the Australian health sector.

The design should feel consistent with this ecosystem in terms of tone, structure, and colour discipline, but should not duplicate or closely mimic existing logos.

The National Aged Care Directory should feel more neutral and authoritative — closer to a structured reference or registry than a commercial brand.

Please focus on clean typography, restrained colour use, and a stable, long-term aesthetic. Avoid overly creative, symbolic, or startup-style designs.

Design Direction Constraints:

* Prefer typographic (wordmark) solutions
* Avoid icons, symbols, or abstract graphics unless extremely minimal
* No gradients, 3D effects, or decorative elements
* No “care” clichés (hands, hearts, houses, people icons)
* Aim for a calm, institutional, long-term feel

Industry/Entity Type

Healthcare / Aged Care / Directory Services

Logo Text

National Aged Care Directory : Designers may also explore NACD as a secondary mark.

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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