• US$150

• 103 designs

• 36 designers

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Logo Design Brief

We built an app to connect advocates for Freedom of Religion or Belief (FoRB) worldwide. These people deal with very serious issues like genocide, disappearances, unjust imprisonment, etc. We did a design contest on another site and did a poll with three finalists, and some very influential people in our movement voted and the results were unanimous. So we are very much stuck with this concept. And I do really like the idea of using the weird little “o” in “FoRB” to show the idea of connection/a Roundtable/the globe.

The problem is that this icon feels immature, like a cartoon—not serious enough for people experiencing genocide. I don’t know if the solution is just to tweak the font and colors, or if there is some other way to keep the concept but make it more serious, but it’s just not there yet.

Target Market(s)

Religious freedom advocates (lobbyists, lawyers, academics, and victims of religious persecution)

Industry/Entity Type

Human rights advocacy

Logo Text

FoRB Forum

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• It needs to fit into an icon square. It needs to look professional—not like something for children. It should also reflect the diversity of different religions. (The multicolor dots represent different religions)

Nice to have

• Nice to reference the fact that it is international, that this is a “round table” where everyone has an equal say and nobody is more important than another, that we are all different but working together

Should not have

• Should not be like a cartoon. Should not reference any one religion over another. I included the different religious symbols, but if it has one then it needs to have the top six. This is about diversity.

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Files

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