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New food condiment needs identity: Rustic Tomato Chili Sauce
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This customer received 63 logo designs from 10 designers. They chose this logo design from Raicho as the winning design.
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US$216
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63 designs
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10 designers
Logo Design Brief
Coming from a family recipe a few generations back our chili sauce is a fusion of sweet and savory bridging the line between hot sauces (ie. sriracha) and garden salsa. We need a label design that sets the stage for our brand. We have four "flavors" Sweet and Savory, Sweet and Spicy, Chipotle Smoke and Habanero Heat. We are aiming to produce a healthy alternative in the condiment market. We use agave nectar vs. sugar, apple cider vinegar vs distilled white vinegar, and all natural ingredients. I would like to incorporate a visual definition of fantastic flavor, rustic, hand crafted, natural and earth born while looking and feeling refined and distinctive. This logo needs to capture the attention of any salsa or chili sauce consumer and shout "It's That Good" and you will not be let down. The sauce will do its job to keep them coming back! Think of countryside France, with worn wood, blurred lines, elegant while being rough. It has define rustic/vintage.
A bit of info for the label. I have attached a file for logo ideas and also a label layout. The bottles will be 12 oz Paragon clear bottles (see https://www.containerandpackaging.com/search.asp?search=go33&loc=top#5545 for dimensions). Length shall be 6.5-7" and the height shall be 2-2.5". The four flavors need to have a place mark. The nutrition facts file is also attached. Please incorporate "It's Just That Good." I have not finalized the description write up. "Home Produced" as noted on the label file does NOT need to be on the label. Thanks for your interest.
Target Market(s)
Hot sauce, salsa, condiment consumers
Logo Text
RUSTIC TOMATO/ Chili Sauce/ It's That Good!
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Other font styles liked:
- Rustic, vintage
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Rustic look with tomato included. It has to pop and make that first impression above all other condiments. "It's that Good" as the tag line.
Nice to have
- see attached files for ideas...
