Phatai online ordering platform looking for a great web design

This is what Intelligent Retail was looking for in their web design

Phatai - from the Vietnamese words Phát Tài meaning financial success.

Background
Phatai is an online ordering platform for small retail businesses (corner stores). The idea is that small retailers will use the website to order their supplies. From this we will utilise the group buying to get better deals for them that they could not achieve individually.

We are looking for a simple but stylish design for our ordering page. The layout needs to be efficient, logical and self explanatory.

Products to be sold on the site are FMCG (fast moving consumer goods). Potential to be 000's of items.

Considerations
- end users are not technologically adept.
- Users are generally older so small print will not be well received.
- Use of touch screen monitors to select/change items so spacing in design is vital.
- Logical display of category and sub-categories.
- Easy selection of products to order as well as modification of quantity.
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