Beyond The Armor

This is what a business in Canada was looking for in their t-shirt design

1. Brand Mission & Message:
Theme: Focus on mental health awareness for men, promoting strength, resilience, and breaking the stigma.
Tone: The designs should evoke empowerment, inner strength, and a sense of community, while being approachable and relatable for men.
Target Audience: Men who care about mental health, self-improvement, and authenticity.
2. Design Concepts and Visual Style:
Bold & Impactful: Designs should be strong and make a statement, but not overly aggressive—striking and confident.
Minimalist & Modern: Simple, clean lines and limited color palette. Avoid overly complex designs. Keep it sleek and contemporary.
Typography:
Use bold sans-serif fonts for statements and quotes. Fonts should be legible and easily recognizable from a distance.
You can incorporate motivational quotes or single words that evoke strength, e.g., "Resilience", "Strength in Struggle", "Unbreakable", etc.
Typography should be clean and powerful… Read more