"Indulge in Tradition" Packaging Design

This is what a business in Singapore was looking for in their packaging design

We are a manufacturer and distributor of various ethnic and traditional snacks like cassava chips, murukku, shrimp chips, and mostly potato-based pellets.

The new packaging design should evoke a whole new respect for traditional ethnic snacks. We would like to pursue "ONE" common packaging for all products due to our wide product range and economical reasons. This will mostly be feasible through a 'See-Through" window on the packaging.

We would like to see our packaging literally shines under reflection during display using our high gloss plastic material (OPP/PET/MPET/CPP). The base color should contrast well with the logo, the slogan and as well as other information that we would like to showcase.

Gradually, we want to set out to be the clear choice for traditional snacks go-to. Though generic and simple, we hope to communicate values of elegant packaging visuals, clear content showcase and easy brand identification.

I have uploaded a 'rough' i… Read more