Label and packaging - Pomme de Gris

This is what Giesen Wines Ltd was looking for in their packaging design

We are after label and pack design for a product called Pomme de Gris. This product is a blend of Pinot Gris and Apple Cider.

Pomme de Gris:

The packaging needs to accomplish the following: quickly explain what the product is, establish as a premium price product and grab the eye. The package should also reflect the product innovation.

Quickly Explain What the Product Is:

Pomme de Gris is a nice name that could lift the image – but no one will have any idea what the product is by the name. Consider that a consumer will be staring at a shelf, then the bottle for maybe two to three seconds before moving on to another bottle. In those three seconds we need to make certain that they understand that the product is a blend of wine and cider. Pomme de Gris will not support this on its own.

Suggestion is to use words like Wine, Cider, Orchard, Vine, Apple, Heirloom, Exotic and make it simple. Perhaps a sticker that says “50% Wine/50% Apple Ci… Read more