Luxurious Chocolate Box range for Kelly + Calcott Chocolate

This is what a business in New Zealand was looking for in their packaging design

New luxurious indulgent chocolate box packaging for Kelly + Calcott Chocolate cafe in New Zealand - Detailed design brief attached along with brand guidelines.

Objective

Develop a sophisticated, recyclable chocolate box range for Kelly + Calcott Chocolates that embodies contemporary elegance and luxury. The packaging must align with the brand’s identity and values, while being practical for scaling and environmentally conscious.

Product Overview
1. Packaging Sizes:
• Small: Fits 6-8 chocolates (e.g., gifting or personal indulgence).
• Medium: Fits 12-16 chocolates (ideal for sharing or thoughtful gifts).
• Large: Fits 20-24 chocolates (premium gifting).
2. Material Requirements:
• Recyclable or compostable materials with a luxury finish (e.g., kraft paper, FSC-certified cardboard).
• Avoid plastic; consider alternative closures (e.g., paper ribbon, magnetic fold).

Design Goals
1. Aesthetic:
• Clean, minim… Read more