Creativity needed for Finance Newspaper Ad design

This is what a business in Australia was looking for in their newspaper ad design

We are a financial company with a difference & need our ad to reflect this. Our tag line is "Change the way you look at finance". This ad is focusing on life insurance and targeted at parents.

Our concept is a parent sitting in front of a stack of bills look distressed then in a different screen, a child in the same outfit the parent is wearing, same environment - everything (to indicate the child has taken the parents worries) is now stressing over a pile of bills. We are also happy to have the child by itself, without a parent involved. The caption will be "How would your kids pay the bills without you? Change the way you look at finance".

Must Haves:
• Simple
• Clean
• Clear
• Our logo with our *contact details to be placed somewhere on the ad
• Add the wording: Could you insure that your child would have an education, a home & a future if you were no longer here? There is a way to protect your children’s future security & well being.… Read more