Whoa that is a logo!

This is what Whoa! format was looking for in their logo design

We are a small Florida based start up with a world domination ambition :)
We develop TV game show formats.

Since some of the designs I've received have been completely off, I have to explain what do I mean when I say "TV game show format"... If you have ever been watching "Who wants to be a millionaire?", "The weakest link" or "The wheel of fortune".... you have been watching a TV game show that someone developed and licenced to a TV station or a production company.

That is what we do... we think of ideas for TV game shows, and sell them to TV stations.

The company name is: "Whoa! format"

"Whoa!" - means (more or less) the same as wow, it is used to express surprise or interest. So the idea behind the name is... wow, what a great format !!

If the logo you're designing is purely typographical, the typography has to reflect the exclamation of the "Whoa!" part. The "format" part should be more subtle.

Several things to bear i… Read more