Corporate logo - technology competitive research firm

This is what Dao Research was looking for in their logo design

I need a logo for a boutique management consulting firm based in San Francisco that specializes in researching competitors, analyzing data, and developing white papers. These are the key concepts: information technology (target clients are large IT vendors such as Microsoft and Oracle), market research, data analysis, competitive research). The logo should be simple, not flashy but eye-catching and elegant. I think I prefer a logo that is just the company name (no pictures) but a simple graphic such as in the attached logo is a good option. The word "Dao" is a Chinese word, an alternative spelling of the word "Tao", which means "the way", or "path", and is related to the Taoist philosophy. We are trying to convey the idea that we will show the right "path" of how to compete more effectively to our clients. Read more