A'Tweens Urban Wear' Clothing Range Logo and Sleeve 'symbol'

This is what Falling Lava | 'Est. Melbourne 2014' was looking for in their logo design

My 11 year old wants to make t shirts and hoodies himself, cause all that good stuff is expensive and made by poor people in Sri Lanka - I am paraphrasing for him:

He wants the brand/clothing to represent:
- Swag (I don't know what this means)
- Authentic
- Socially Responsible
- Urban (kind of like Deft Clothing)
- Falling Lava represents the feeling of falling and being chilled out but coming from a volcano it could 'bust it at anytime'
- Inspiration of coolness : 'Jonah from Tonga' and his mates from the ABC TV show
- Falling Lava is bright and electric and falls in a good way
- Falling Lava makes me feel cool when I wear it and more than that, it is a real thing not something you bought in the shop that everyone has and it doesn't look like Kmart
- Urban hoodies and t-shirts in neutral colours - the logo will be on whites, blacks, blues and reds so needs colour flexibility with those colours
- Falling Lava is the cool go to urban w… Read more