New Innovative Bike with embedded lights on the wheels

This is what B-LIGHTS was looking for in their logo design

B-Lights’ s mission is to make the streets safer for Cyclists and motorists alike.
B-Lights is a Belgium-based Cycling company which applies an innovative and ground-breaking concept to a well established product:
1) a bike with embedded bike lights on the wheels. White lights on the front and Red lights at the rear.
2) In option: an individualized choice of “clip-on light accessories” which can be fixed on the bike frame. These accessories will be exclusively sold by B-Lights.
By offering a premium quality Bike with an innovative lights system, the targeted customers will be the ones sensitive to safety, fashion and style changes, customers will be able to create “their own personal bike look” reflecting their mood, fitting with the activity or the environment of the moment, or simply matching their range of outfits, whilst minimizing the accident risks. The product targets bike fans from 18 to 70 years of age.
The launch market will be the Benelux region in 2015… Read more