Stasis Hydration or Substation Hydration

This is what Stasis or Substation was looking for in their logo design

My product is an electrolyte drink concentrate for use as a sports drink. I am currently considering 2 names, Stasis or Substation.

I want the logo to consist of 1, 2 or 3 electric eels, preferably shaped like an S to represent the S's in the names. I want the Electric eels to be a standalone image and not form a part of the words e.g. do not want the eel to form the S's of the name.

The colour scheme used is crucial for this. This will be a food product so the image needs to be easily recognisable on the shelf or in promotional material.

There are two ways of making an eel look electric that I am aware of
1. Incorporate a lighting bolt into the image (obvious)
2. Put it inside a black triangle on a yellow background to represent the international high voltage warning sign (less obvious, perhaps a little too abstract)

A couple of other original good ideas have come through but I am not prepared to share them.

Although 29 designs have been submitted to date, there is … Read more