Logo for New Road Cycling Apparel company

This is what Cnocs was looking for in their logo design

I am starting a company for high end, pro quality cycling cloths and I would like a logo that conveys, excellent design in both the aesthetic and technical sense. The products and brand image are a handsome, clean look with style but not flashy. More Porsche than Cadillac, more Apple than Dell. It is a boutique brand, locally manufactured (California), environmentally sensitive.

The company name is Cnocs, derived from an Irish word for hills. One AMONG many ideas was to use the attached image as reference. I am NOT at all stuck on an Irish image. It was just a source of words and imagery for me. Read more