Logo for a weight loss online store

This is what Weight Loss NZ was looking for in their logo design

I need a logo design for a new online store called "weightlossnz.co.nz". The store will sell weight loss products such as tablets, shakes, books, and will also have a blog talking about weight loss. The site will contain advice around various mainstream diets and why they dont work in the long term.
The site will be aimed at kiwis (new zealanders) due to selling products within this country.
Not interested in logos which contain 'skinny people/stick men' type images - ie www.fitnessfigures.co.uk

Please see the image i have attached for a logo of something i am kind of looking for. The logo is simple but has a tape measure to personalise it and add some creativity Read more