American Skin Institute Re-Branding Logo Design

This is what ASI American Skin Institute was looking for in their logo design

We are re-branding a long established Dermatology practice in the San Fernando Valley of Los Angeles, CA. Beverly Hills is known as the "plastic surgery capital of the world". We want to change the perception that you have to go into Beverly Hills to get the best doctors.

The logo should be assertive, clean, classic, elegant and modern. The logo should incorporate the ASI acronym as it's main design element, along with the words "American Skin Institute". So playing with the letters using a serif font is what we have in mind - but we are flexible. The colors that we would like to see are blues and greens - but again, flexible. Please look up other dermatology practices in the Beverly Hills area as a reference.

Also - as a reference is the treatment that American Academy of Cosmetic Surgery gave to the letter "S" in their logo. A similar style "S" could work well in the "ASI" acronym portion of the logo. Read more