Logo Design: I'M OK!

This is what I'M OK! Basis voor Ondernemen was looking for in their logo design

Briefing I'M OK logo:

The Institute for Small and Medium Business (IMK) assists new and established entrepreneurs with the aim of sustainable independence for these entrepreneurs. In plain language: "ensure that the entrepreneurs stay out of problems."

In that context, a digital IMK entrepreneurial education has been developed, which will give the entrepreneur the basic knowledge and skills about entrepreneurship. In the seven modules (startup or established) entrepreneurs will go through a state-of-art digital learning environment (multi-media with text, video and audio instruction). In total, the 'student' must invest 200 hours. The student decides which modules he wants to buy and the education can be completed with a certificate.

The program is offered in subscription form, accessible, low priced.
Target audience is broad: Dutch, diverse education, men and women.

The values: dedicated, sustainable independence, stay-out-of-trouble.

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