International Thai food business needs a premium and stylish logo design for Western consumers

This is what Love Thai by Thai was looking for in their logo design

We are a new start up business producing and marketing authentic Thai sauces. The flag ship will be a meat sauce which is like Thai BBQ sauce (but we want to get away from calling it BBQ so it does not get used only in the summer time). The range is most likely to expand into other types of sauces and eventually ready to eat Thai foods.

The products will be marketed under the brand ''Love Thai by Thai'' and positioned as a premium and authentic food item. The product will be first launched in Western EU and targeting consumers who like to explore alternative foods / try exotic foods.

The aim of the product is to offer consumers real and authentic Thai foods rather than Thai style foods that you can often find in the supermarkets but in fact they are remotely Thai.

So, the final log will be selected based on the following key qualities:
1) Look and feel very premium (e.g. use of gold colour as part of the design) and very stylish.
2) Convey that i… Read more