Consumer Product Logo Design

This is what EnergEyes was looking for in their logo design

**Successful collaboration on this project will lead to numerous other projects****

Overview: Need a logo developed for a new consumer product with the trademarked brand name of "EnergEyes." EnergEyes is a portable stick similar to Chapstick in size that consumers can apply throughout the day to relieve tired and heavy eyes. The product is ideal for use after restless nights, staring at a computer screen all day, driving long distances or simply when the user wants a revived and refreshed feeling without having to drink coffee or energy drinks. EnergyEyes is not a high end expensive cosmetic product, rather it is an effective solution that provides great value to the mass markets. The logo needs to balance the premium brand look with the ability to clearly convey the brand and efficacy in a crowded market.


Target Market: The initial target market will be women age 45 and up as they have been identified as the most likely to purchase. However, the logo n… Read more