Physics Focus blog: original logo design

This is what Physics Focus was looking for in their logo design

The Physics Focus blog will launch September 2012, featuring prominent physicists from around the world. The blog will be an open platform for debate, discussion and idea sharing among experts and those simply with an interest in the field. The ultimate goal is to engage the online community in an open and engaging debate about physics issues.

Our audience is diverse, technologically and internet savvy with an interest in social media. They are reading things like Wired, Boing Boing and Mashable. They might get news from New Scientist. They will be drawn to the blog first by the contributors, but ultimately to stay and comment themselves. The focus will be on engaging the public, making content accessible without diluting the message.

The logo should be typographically led. Our audience is diverse, and physics is such a broad field that attempting to illustrate the concept would make the focus too narrow. We are open to ideas and want this logo to be colourful, op… Read more