ATLYS WATER BOTTLE UPDATED LOGO

This is what ATLYS was looking for in their logo design

We want ATLYS to be drawn as a custom wordmark, not simply typed in an existing font. The overall direction should be bold, geometric, modern, athletic, and highly refined.

We like the design philosophy seen in Allan Peters’ identity work: starting with simple geometry, finding relationships between shapes, and creating clever visual connections that make a logo feel inevitable rather than overly designed.

Apply that thinking to the typography itself. Look for opportunities for the five letters to interact—shared angles, matching cuts, repeated proportions, negative space, connected strokes, or subtle modifications that create harmony across the entire word. We’d like to avoid much related to the Greek god ATLYS, or water itself.

We especially like the idea of one clever visual idea being carried throughout the wordmark, rather than having one unusual letter surrounded by four generic ones. The A, T, L, Y, and S should feel like they were designed together … Read more