Brand Architecture, we are group not a chain. We need to see how the Brands will sit as a group

This is what Tag line“ Part of the Private Collection Select Hotel” if possible was looking for in their logo design

We are looking to see how the individual brands will move to a group status.
Where you are now:
(1) Naivasha Kongoni Lodge
(2) Poa Place Resort
(3) Swahili House
They feel like like standalone brands so how will all the logos sit under the new brand

Where you want to go:
Where each property retains identity BUT clearly sits under Private Collection – Select Hotels. This will mean we start to make the introductions on Socials and on our Websites.




It should communicate:
Exclusivity, Authentic , Kenyan-rooted luxury

We like our current logo, but feel we can turn - Turn the Sun into your Signature Asset"
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