Modern Brand Refresh – Logo Update (Keep Core Structure)

This is what House of Cars was looking for in their logo design

Task description

I need to update and modernize my existing logo while keeping the original core structure and recognizable layout intact. This is a brand refresh, not a complete redesign.

The current logo structure (icon positioning and general composition) should remain the same so that brand continuity is preserved. However, I want to:

Modernize the typography (cleaner, stronger, more contemporary font)
Update the color palette to feel more premium and marketable
Improve balance, spacing, and visual hierarchy
Make the logo feel sharper, more scalable, and digital-ready
Ensure it works across web, social media, print, merchandise, and signage

The updated version should feel:
More modern
More confident
More professional
Clean and timeless (not trendy)
Strong for marketing and brand presence
Please maintain the recognizable shape/structure of the current logo but elevate it visually. Read more