Advanced Contracting Security new logo

This is what ACS, Advanced Contracting Security was looking for in their logo design

Updated Design Brief – Advanced Contracting Security (ACS)

Brand Name:
Advanced Contracting Security
Short form: ACS

Overall Direction:
- Modern, strong, premium
- Corporate security (professional and established)
- Needs to feel trustworthy, scalable, and confident
- Must work across vehicles, uniforms, signage, invoices, and digital

Logo Concept:
- ACS is the hero of the logo
- The “A” should be a standout feature
- Inspired by the strong, iconic style of the Avengers “A”
- Not a copy — just bold, angular, and instantly recognisable
- Open to having:
- A subtle shape or frame around the ACS letters (circle, shield, etc.), or
- A strong standalone “A” with ACS integrated

Style & Feel:
- Clean, sharp lines
- Strong geometry
- Confident but not aggressive
- Avoid anything that looks generic, dated, or overly detailed

Typography:
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