Wild AF

This is what Wild AF was looking for in their logo design

I also updated the brief where there was a inspiration photo of a embroided fish - if we can write the words WILDAF in that skeleton somehow, with some coloured shadows maybe? Or a fishing line underneath it circling the fish and swinging out?
Alternative option is a wolf or something fierce - Brand vibe:
Wild AF is a teen-focused fishing and outdoor apparel brand built around fishing, hunting, camping, boating, skulls, and that slightly unhinged outdoors energy. It’s not cute. It’s not corporate. It’s not trying to impress parents. It’s for teens who live outside, smell like sunscreen and bait, and think “going feral” is a lifestyle choice.

Target audience:
Teens roughly 12–18. Outdoors kids. Fishing tragics. Boat kids. Campfire kids. The ones who would rather be knee-deep in water or mud than sitting inside. They want gear that feels tough, cool, and a bit rebellious without looking try-hard or cringe.
Want to also be able to put this one a girls fishing shi… Read more