New initiative from a counselor wanting to train pastors how to be better counselors.

This is what Equipping Pastors to Counsel was looking for in their logo design

EPC LOGO BRIEF — SHORT VERSION

PROJECT: Logo for pastoral training brand

BRAND NAME: Equipping Pastors To Counsel
ABBREVIATION: EPC
TAGLINE: Be ready when they walk in.

WHAT IT IS: Online training program teaching pastors how to handle counseling conversations. Video courses, workbooks, live Q&A.

AUDIENCE: Pastors, church staff, ministry leaders (ages 30-60)

STYLE: Mid-century modern / "Mad Men" aesthetic
- Timeless, not trendy
- Confident, established, professional
- Warm but not casual
- Think: 1960s corporate identity, vintage whiskey labels, classic university crests
- Also think more counselor in a chair than pastor. No vestments, no standing,

COLORS:
- Deep Navy: #1a2f4a (primary)
- Antique Gold: #c4a052 (accent)
- Warm Cream: #f9f6f0 (background)

TYPOGRAPHY:
- Headlines: Classic serif (Georgia, Playfair Display)
- Body: Clean sans-serif (Arial, Source Sans)
Read more