Company Brand - NorthBuilt Financial Plans

This is what NorthBuilt Financial Plans (true guidance for everyday people) was looking for in their logo design

I am looking for a complete redesign. I opened my company a year ago and have had time to reflect and also get client input. Although I love the clean-ness and printability of my current logo, I just feel like something is missing. I also realize afterword i chose a company name with A LOT of text. It's definitely a regret of mine but the coporation and legal documents are already in place. So with my company name AND sometimes my slogan under it makes fora mouth full. Presentation/placement is obviously key.

I am about to do a large push into marketing online as well as brochures, pamphlets, documents and business cards for community events. I feel like I haven't "decided" or settled on a true image yet. I feel like I am missing some kind of symbolism or eye catch that makes me unique.

I do not want to limit the designers, as I have found more success in surprise ideas that I cannot picture myself. I want something that makes people feel comfortable or at home. Some… Read more