Seeking a slick professional logo for the Prepared Store, a retail and online store
Prepared Store needed a logo design and received 136 Bold, Serious, Preparedness, Outdoors, Overlanding logo designs from 55 designers
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This is what Prepared Store was looking for in their logo design
The Prepared Store is a retail and online brand built around emergency preparedness and self-reliance. The aesthetic should balance modern reliability and rugged realism — professional, not apocalyptic. The logo must work on signage, packaging, and store fronts. Visual cues: stability, readiness. Avoid "prepping" clichés (flags, gas masks, skulls, flames, and other "tactical" imagery). Avoid anything political. Color direction: natural tans and dark greens. Typography: bold, sans-serif, legible from distance, like Gothem. Emphasize strength and trust over aggression. Some self developed mockup attached. Read more