New, modern, mortgage broking business needs a logo design

This is what Archer Lane Home Loans was looking for in their logo design

Logo Design Brief

We need a logo designed for a new company based on the Sunshine Coast, QLD, Australia.
The company is called Archer Lane Home Loans, with the emphasis on “Archer Lane” — “Home Loans” should appear as a subheading or supporting element.

About the business:
Archer Lane Home Loans provides tailored mortgage solutions designed to meet each client’s individual needs. We want the logo to communicate trust, financial freedom, and security.

Design direction:

Clean, modern, and professional aesthetic

“Archer Lane” to be the primary focus, with “Home Loans” secondary

Colour palette ideas: navy, black, charcoal, forest green, or dark chocolate text on a white, cream, or off-white background (open to your suggestions)

I’ve attached a few font examples that reflect styles I like, but please use your own design expertise to choose what best suits the brand. Read more