Heritage Lifestyle Branding - Luxury Hospitality-Inspired Branding

This is what Apres Pilates was looking for in their logo design

Brand Vision
To create a lifestyle brand and matcha café concept that embodies exclusivity, elegance, and leisure. Après Pilates is not just fitness—it’s a ritual of refinement: Pilates followed by shopping, matcha, facials, manicures, or lounging in chic spaces with friends.
Think of it as a modern country club for wellness girls, blending old-money tradition with contemporary femininity.

Old Money / Country Club: Hamptons, Palm Beach, Switzerland, South of France

Hotel Inspiration:
Hôtel du Cap-Eden-Roc (Cap Ferrat)
Hôtel Vitznau (Switzerland)
The Ritz (Paris)

Lifestyle Codes:
Hand-painted / hand-sketched style (seen in luxury hotels in Capri & St. Tropez)
Heritage seals & crests (like Bath & Tennis Club, Breakers, Southampton Bathing Corp.)
Feminine but elevated details (crowns, laurel leaves, matcha cups, tennis/Pilates references abstracted)

Design Guidelines
Logo Style
Hand-drawn, crest-like,… Read more