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Fitness App Branding Project
SetReps needed a logo design and received 314 Modern, Bold logo designs from 144 designers
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This is what SetReps was looking for in their logo design
About the Project
A personal trainer in your pocket — generating unique, non-repetitive training plans tailored to the equipment users have. The goal is to empower beginners through to experienced lifters with structure, confidence and motivation.
Audience
Fitness-minded people aged 18+. Beginners to intermediate users mainly, but adaptable for advanced. They want clarity, simplicity, and results without the overwhelm.
Brand Personality
Confident, approachable, modern, empowering, energetic.
Visual Direction
Clean and minimal, leaning towards darker UI design but must also work on light backgrounds. Avoid cliché “neon fitness” looks unless reimagined in a modern way. Should feel fresh, motivating and scalable.
Logo Requirements
Works in both dark and light mode.
Versatile for app icons, website, social media and merch.
Include logomark (icon) + logotype (wordmark).
Legible at small sizes.
Colour & Typogra…
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