Logo for Indoor Dog Park + Tap Room

This is what Ruff Draft was looking for in their logo design

Ruff Draft is a unique, modern business that combines an indoor dog park, a taproom serving craft beverages, and professional dog daycare and grooming services—all under one roof. We’re building a space for dogs and their humans to connect, unwind, and socialize in a distinctly Pacific Northwest environment.

The new logo will serve as a cornerstone of our brand identity, appearing across signage, merchandise, digital platforms, and print collateral. It must capture the spirit of Ruff Draft—playful, polished, community-oriented—and appeal to both dog lovers and craft beverage enthusiasts.

Objectives
• Create a distinctive and memorable logo that reflects Ruff Draft’s dual nature: dog-friendly + craft taproom.
• Establish a visual identity that is versatile across digital and physical applications.
• Position Ruff Draft as a modern, community-focused brand with a Northwest vibe.
• Instantly communicate that the business is both dog-forward and socia… Read more