Logo-Development for service provider for corporate health management "Health Rockstars"

This is what Health Rockstars was looking for in their logo design

Health Rockstars (HR) is an innovative service provider aiming to revolutionize Corporate Health Management (BGM) and Corporate Health Promotion (BGF). Unlike competitors who focus on technical aspects, HR emphasizes emotion, engagement, and a strong brand identity, offering a unique experience for both companies and employees.

Vision & Mission HR redefines corporate health by blending traditional measures with team building and personal development, while enhancing employer branding and retention. The brand aims to be so innovative that it inspires the industry to rethink its approach.

Uniqueness & Positioning HR stands out with an emotional brand world that avoids a purely factual approach. The name “Health Rockstars” conveys dynamism and revolution. The brand's visual identity, including the logo and supporting elements, is distinctive and impactful. HR starts as a pilot project in Northern Germany, with plans for expansion through a licensing model.
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