Flexible logo for a diverse holding company

This is what Baker was looking for in their logo design

Company Background:

Baker is a diverse company with interests in technology, investments, and property. We require a flexible logo that represents modern professionalism, adaptability, and trust.

Logo Concept:

The primary logo should be a stylized wordmark of “Baker” or “baker.” It should be unique beyond just standard text but still clean and professional. This logo will be paired with division names such as:

Baker | Property
Baker | Investments
Baker | Consulting

The vertical bar “|” should be incorporated as a distinct separator, ensuring a consistent identity across divisions. We are open to ideas that use alternative separators of course.

Typography & Styling:

Modern and timeless font (sans-serif or serif with a contemporary touch).
Custom typographic elements are encouraged to make the wordmark unique.
Capitalization: Open to either "Baker" or "baker" depending on aesthetic appeal.

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