Logo and Brand Design: Fly Fishing Gear and Review Site

This is what River Pig Fly Company was looking for in their logo design

Concept and Inspiration: River Pig Fly Company is a fresh and edgy brand dedicated to fly fishing enthusiasts. The name "River Pig" is a playful nod to the fishing community's slang for catching a "PIG" or a "HOG" – terms used to describe the thrill of reeling in a big, fat fish. Our brand aims to capture that excitement and bring it to life through our products and visual identity.

Product Line and Market Positioning: We specialize in eco-friendly fly fishing products, catering to consumers directly as well as through retail channels. Our target market primarily consists of males aged 25-64, a demographic known for its passion for fly fishing and appreciation for high-quality gear. Despite our professional approach, we want our brand to stand out with a bold, modern, and adventurous aesthetic that contrasts with the traditional look of existing brands in this space.

Brand Values:
• Eco-Friendly: All our products are designed with a strong commitment to environm… Read more